Dive Brief:

• In a series C round of fundraising led by TwinFocus Capital Partners, health IT company Zillion raised $28 million.
• Zillion, a health IT company that offers a customizable digital engagement platform, will use funds to expand its business and secure more customers.
• The company announced the broad availability of its digital engagement platform in April.

Dive Insight:

These investments will help Zillion to increase sales and marketing efforts. The new round of fund adds to the recent investing and acquisition activity this month surrounding direct-to-consumer tech. Earlier, it was confirmed that Apple had purchased the personal health record company Gliimpse and athenahealth has acquired mobile care coordination platform Patient IO, both for an undisclosed sum.

Whether or not the investments will pay off is another story. Direct-to-consumer patient technology has generally had a hard time in the marketplace when it comes to scaling.

The Zillion digital engagement platform includes features like live video conferencing, interactive messaging, scheduling, and goal tracking. Partners can utilize Zillion’s open API to customize these features or offer them as-is.